A proud Mexican father with a profound fixation on reviving and modernizing vintage technology for future generations. My fundamental philosophy is that we can draw invaluable inspiration from the past to create our world anew.
The Story Behind the Brand Logo
The Madlad Dad identity is deeply rooted in my family, which serves as the ultimate inspirational fuel for this project. The signature hat featured in our logo originates from a memorable safari trip shared with my loved ones. Furthermore, the spirited smile embedded in the character design was directly inspired by the joyful expression of my youngest daughter, Auri, captured in the photographs below.
A New Economic Paradigm
While I resisted engaging with the modern attention economy for a long time, the creativity and digital fluency of Generation Z profoundly inspired me to take the leap. My primary intention in establishing Madlad Dad is to serve as an active example for both of my daughters, Elin and Auri. I want to demonstrate that it is never too late to participate, adapt, and thrive in this new economic paradigm.